Lads Mags to be for "adults only":

The reason why I think this article is relevant is becuase this comments about how the youth of today is being taken in by all this sexual imagery surrounding them and should only be viewed by adults.

The display of lads' mags is currently governed by a voluntary code of practice drawn up by the Periodical Publishers Associations (PPA) and the Home Office, which recommends that retailers display them well above children's eye level and away from children's titles or comics.

Ben Todd, the editor of Zoo, said: "We should be treated like a cheeky seaside postcard. In our case, the most revealing aspect is topless pictures, which is no more than you see in The Sun or the Daily Star. So, if any sort of age-restrictions are going to be introduced, I'd expect them to include those papers, too."

The report recommends that the Daily Sport be given an "18" certificate due to the numerous adverts for prostitutes which it contains.

While men's magazines often claim to be just "harmless fun", many people question their effects on young people. The Top Shelf Report surveyed a sample of sixth-form students and found that 100 per cent of girls who looked at the Daily Sport, Zoo and Nuts reported being angry, offended or upset by the images they contained.

Only 11 per cent of male students reported feeling the same, but one-fifth admitted that looking at this material encouraged them to see women as sex objects.