1) http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_beauty.cfm
"Images of female bodies are everywhere. Women—and their body parts—sell everything from food to cars."
"Researchers report that women’s magazines have ten and one-half times more ads and article"s promoting weight loss than men’s magazines do".
2) http://www.mediaed.org.uk/posted_documents/MagzineAdverts.htm
"Using our neat stereotypes of men and women, men should guzzle beer followed by spirit chasers whilst women lightly sip on wine or liqueurs".
"FHM, Loaded and Maxim all feature an advert for Jack Daniels whiskey with the tag line “the invite said bring a friend”. The image features no people, just a close up of a bottle of Jack Daniel's and a glass of ice. The “friend” in this case is an alcoholic drink".
3) http://www.theory.org.uk/mensmags.htm
" Others argue that the emergence of such magazines is an attempt to regain male dominance. Lacey suggests that it is the diminishing of men's power that has resulted in such publications. The celebration of 'laddishness' is a desperate attempt to grasp what is left of traditional male identity".
" It has been argued that men's magazines are not solely responding to gender changes, but are a reaction to feminism and an attempt for men to regain some of the power they lost through this movement".
4) http://www.independent.co.uk/student/magazines/your-shout-are-women-treated-the-same-as-men-409811.html
" Another issue is the media's representation of women. The majority of images suggest that women have to look a certain way: be slim, wear the right clothes and have certain lifestyles to be beautiful. This pressure makes some women lose confidence."
5) http://www.media-awareness.ca/english/issues/stereotyping/men_and_masculinity/masculinity_magazines.cfm
"...the portrayal of masculinity in men’s magazines such as Playboy, Maxim, GQ, and Esquire. These magazines, which focus on matters such as health, fashion, sex, relationships, and lifestyle, play a part in defining what it means to be a modern man".
6) http://www.thaindian.com/newsportal/entertainment/lad-magazines-criticised-for-negative-portrayal-of-women_10079838.html
"Titles such as Nuts and Zoo paint a picture of women as permanently, lasciviously, uncomplicatedly available".
" The images they use and project reinforce a very narrow conception of beauty and a shallow approach towards women".
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